Marketing Research Process Notes Questions with Answers PDF Download – Test 155

MCQ 771: The marketing research firms do not include:

1. syndicated research firms
2. custom marketing research firms
3. specialty line marketing firms
4. product alliance firms

MCQ 772: The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as:

1. durable goods
2. non-durable goods
3. services
4. augmented goods

MCQ 773: The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as:

1. non-predatory pricing
2. predatory pricing
3. descriptive pricing
4. augmented pricing

MCQ 774: The process of how effectively existing brand equity has leveraged to a new product is considered as:

1. potential extensions
2. lifetime extensions
3. bait extensions
4. visual extensions

MCQ 775: When the customers possess sufficient ability and motivation, they always follow:

1. central route
2. value route
3. motivation route
4. elaboration route