BBA Marketing Management MCQs - Chapter 7
Creating Brand Equity Multiple Choice Questions (MCQ) PDF Download - 18
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Creating Brand Equity MCQs with Answers PDF Download: Quiz 18
The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as
- marketer's brand equity
- customer based brand equity
- knowledge based equity
- effective brand equity
The process of how effectively existing brand equity has leveraged to a new product is considered as
- potential extensions
- lifetime extensions
- bait extensions
- visual extensions
When the bands are introduced to compete with the competitors thus the brands are classified as
- flankers
- competitive
- variant brand
- sub variant brands
In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as
- energized differentiation
- energized similarities
- perceived differences
- perceived similarities
The overall brand discount rate is equal to the sum of
- brand risk premium
- risk free rate
- brand earnings
- both A and B
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Good, service or idea that is perceived as new by potential customers is an example of
- Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
- Jeep can associated with brand personality trait known as
- Marketers can build up demand of a particular product by
- Highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as
Creating Brand Equity MCQ Book Questions
- Specialized community of employees' whose activities are focused around brand is classified as
- Brand element 'building brand' does not include
- Marketer's enter in to different product category with parent brand, is considered as
- Assessment of actual impact of brand knowledge on differential aspect of marketing is called
- Value creation practices such as budging and documenting is classified as