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BBA Marketing Management Cerification Guide: Practice Test 3 (Chapter 5)

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The Quiz: A company's survey to access people's knowledge, preferences and beliefs are classified as; "Conducting Marketing Research Quiz" App (iOS, Android) with answers: focus group researcher, survey research, ethnographic research, and observational research to study online marketing courses. Study Services Differentiation Quiz Questions, download Google Book (Free Sample) for accredited online business administration degree.

Conducting Marketing Research Exam Questions and Answers PDF Download: Test 3

MCQ: 11

A company's survey to access people's knowledge, preferences and beliefs are classified as

  1. survey research
  2. focus group researcher
  3. ethnographic research
  4. observational research
MCQ: 12

In marketing metrics, the 'willingness to change' is best classified as

  1. quality metrics
  2. loyalty metrics
  3. internal marketing metrics
  4. perceived metrics
MCQ: 13

The technique of asking respondents for completing presented sentences is said to be

  1. completely unstructured
  2. word association
  3. sentence completion
  4. thematic appreciation test
MCQ: 14

The 'consumer's satisfaction' level is classified as

  1. unit metrics
  2. procedural metrics
  3. marketing external metrics
  4. sampling metrics
MCQ: 15

The collection of data through primary and secondary data sources is classified as

  1. data sources
  2. observational research
  3. objective research
  4. applied research

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Conducting Marketing Research Quiz App (Android & iOS)

Conducting Marketing Research Quiz App

Marketing Management Quiz App (iOS & Android)

Marketing Management Quiz App

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