Principles Of Marketing Practice Test 55

Business Actions and Sustainable Markets Quiz Answers PDF - 55

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Marketing: Business Actions & Sustainable Markets MCQs Quiz PDF Download

MCQ: The Company?s microenvironment includes

A) The company

B) The suppliers

C) The marketing intermediaries

D) All of above

MCQ: The segmentation of the market having similar buying behaviors but located in different countries

A) intermarket segmentation

B) intramarket segmentation

C) international market

D) domestic markets

MCQ: The collection, analysis and reporting of available data for any given marketing situation is classified as

A) external databases

B) outsourced databases

C) marketing research

D) both a and b

MCQ: The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as

A) category killer

B) discount killer

C) limited inbound retailers

D) limited outbound retailers

MCQ: If the lawn mower is bought for house backyard, the lawn mower is classified as

A) consumer products

B) industrial products

C) augmented products

D) specialty products

Mock Tests: Principles Of Marketing Course Prep

Microenvironment MCQs

Economic Environment MCQs

Buyer Decision Process for New Products MCQs

New Product Development Process MCQs

Market Targeting MCQs

Personal Selling Process MCQs

Company Wide Strategic Planning MCQs

Competitor Analysis MCQs

Product Life Cycle Strategies MCQs

Business Markets MCQs

Sales Force Management MCQs

Logistics Functions MCQs

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