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Business Actions and Sustainable Markets Quiz Questions and Answers PDF Download eBook

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Quiz on Business Actions & Sustainable Markets PDF Download eBook

Business Actions and Sustainable Markets Quiz

MCQ: The Company?s microenvironment includes

  1. The company
  2. The suppliers
  3. The marketing intermediaries
  4. All of above

D

Market Segmentation Quiz

MCQ: The segmentation of the market having similar buying behaviors but located in different countries

  1. intermarket segmentation
  2. intramarket segmentation
  3. international market
  4. domestic markets

A

Media Marketing Quiz

MCQ: The collection, analysis and reporting of available data for any given marketing situation is classified as

  1. external databases
  2. outsourced databases
  3. marketing research
  4. both a and b

C

What is a Product Quiz

MCQ: The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as

  1. category killer
  2. discount killer
  3. limited inbound retailers
  4. limited outbound retailers

A

Types of Retailers Quiz

MCQ: If the lawn mower is bought for house backyard, the lawn mower is classified as

  1. consumer products
  2. industrial products
  3. augmented products
  4. specialty products

A