Product Life Cycle Strategies MCQ (Multiple Choice Questions) PDF - 154

MCQ 766: According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be

1. introduction stage
2. turbulent stage
3. innovation stage
4. non-profit stage

MCQ 767: The second step in marketing research process is

1. define research objectives
2. develop research plan
3. implement research plan
4. none of above

MCQ 768: The strategies in which position of company on the best possible strategic advantage against competitors are classified as

1. premium marketing strategies
2. corporate marketing strategies
3. branding marketing strategies
4. competitive marketing strategies

MCQ 769: In the product life cycle, the decline stage consists of

1. low sales
2. rapidly rising sales
3. peak sales
4. declining sales

MCQ 770: The Company will face low sales and low markups if company set its prices

1. too high
2. too low
3. too discounted
4. none of the above