Capturing Value from Customers Quiz with Answers PDF Download – Test 57

MCQ 281: The SBU's of a company with low market share and growth rate are considered in:

1. Stars
2. Dogs
3. Cash Cows
4. Question marks

MCQ 282: The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as:

1. factory outlets
2. warehouse clubs
3. factory clubs
4. surplus center

MCQ 283: The type of communication channel that send message without personal feedback or contact is classified as:

1. personal communication channels
2. irrational communication channels
3. non-emotional communication channels
4. non-personal communication channels

MCQ 284: The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 285: The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation