New Product Development Process Notes Questions with Answers PDF Download – Test 167

MCQ 831: The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as:

1. personal communication channels
2. irrational communication channels
3. non-personal communication channels
4. non-emotional communication channels

MCQ 832: The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as:

1. marketing channel design
2. intermediary channel design
3. horizontal channel design
4. vertical channel design

MCQ 833: The way the consumers feel or perceive towards an actual product or potential market offering is called:

1. sales concept
2. product idea
3. product image
4. customer management

MCQ 834: The classic examples of desirable products are:

1. nutritious high fiber cereals
2. insurance products
3. ineffective medicines
4. junk food and cigarettes

MCQ 835: The type of sales person who work from their offices through internet or telephone are classified as:

1. channel intermediaries
2. nominal sales force
3. inside sales force
4. outside sales force