Principles Of Marketing Practice Test 123

Product Life Cycle Strategies Quiz Answers PDF - 123

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Marketing Quiz Online: Product Life Cycle Strategies MCQs PDF Download - 123

MCQ: The temporary period of unusual high sales is called

A) fashion

B) fads

C) customs

D) tradition

MCQ: A company's microenvironment, the 'local publics' consists of

A) Environmental organizations

B) Editorial opinion

C) Community organizations

D) Both a and b

MCQ: The researcher finds 'what people thinks' with the help of

A) open ended question

B) close ended question

C) Both a and b

D) none of above

MCQ: The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

A) administered VMS

B) full time VMS

C) contractual VMS

D) corporate VMS

MCQ: The customers in the decline stage are classified as

A) innovators

B) early adopters

C) middle majority

D) laggards

Mock Tests: Principles Of Marketing Course Prep

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