Multi Channel Marketing MCQ (Multiple Choice Questions) PDF Download

The procedure of displacement of long-established resellers by new intermediaries is classified as

1. horizontal mediation
2. multiple mediation
3. disintermediation
4. vertical mediation

The way in which two or more transportation modes are used together is classified as

1. intra-model logistic network
2. intermodal logistic network
3. intermodal transportation
4. intra-model transportation

The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as

1. intensive territorial agreement
2. selective territorial agreement
3. inclusive territorial agreement
4. exclusive territorial agreement

The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

1. franchise organization
2. member organization
3. link organization
4. administered organization

In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as

1. inclusive distribution
2. exclusive dealing
3. selective distribution
4. intensive distribution