Microenvironment MCQs Quiz Online PDF Download eBook
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MCQs on Microenvironment PDF Download eBook
MCQ: The type of question in questionnaire in which all possible choices are given is
- open ended question
- close ended question
- Both a and b
- none of above
B
MCQ: The first step in marketing process is to
- define research objectives
- develop research plan
- implement research plan
- none of above
A
MCQ: The 'non-probability sample' includes
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
D
MCQ: The research which is used to describe market potential of any market offering is best classified as
- casual research
- exploratory research
- descriptive research
- both a and c
C
MCQ: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example
- experimental research
- ethnographic research
- observational research
- survey research
C