BBA: Marketing Courses

Principles of Marketing Practice Tests

Principles of Marketing Online Tests

Microenvironment Multiple Choice Questions (MCQ) PDF Download

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Microenvironment MCQ Quiz PDF Download: Marketing MCQs

MCQ 1: The type of question in questionnaire in which all possible choices are given is

A) open ended question
B) close ended question
C) Both a and b
D) none of above

MCQ 2: The first step in marketing process is to

A) define research objectives
B) develop research plan
C) implement research plan
D) none of above

MCQ 3: The 'non-probability sample' includes

A) stratified random sample
B) cluster sample
C) simple random sample
D) convenience sample

MCQ 4: The research which is used to describe market potential of any market offering is best classified as

A) casual research
B) exploratory research
C) descriptive research
D) both a and c

MCQ 5: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

A) experimental research
B) ethnographic research
C) observational research
D) survey research

Principles Of Marketing Practice Tests

Microenvironment Learning App & Free Study Apps

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)