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Microenvironment MCQs Quiz Online PDF Download eBook

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MCQs on Microenvironment PDF Download eBook

MCQ: The type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above


MCQ: The first step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above


MCQ: The 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample


MCQ: The research which is used to describe market potential of any market offering is best classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c


MCQ: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research