Principles of Marketing MCQs - Chapter 17
Products, Services and Brands Trivia Questions and Answers PDF - 8
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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 8
MCQ 36: The third step of value based pricing is to
- assess needs of customer
- set target price
- determine incurred costs
- design product
MCQ 37: The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as
- franchise
- relative stores
- chain stores
- off price voluntary stores
MCQ 38: The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called
- wheel of mega retailers
- wheel of retailing concept
- cycle of retailers
- retailers discount concept
MCQ 39: The major product variables that retailers must consider includes
- services mix
- product assortment
- store atmosphere
- all of above
MCQ 40: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as
- selective market
- super market
- extensive market
- exclusive market
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- Endowment of products or services with the power of specific name or logo is considered as
- Goods that enter completely into manufacturing of the product are classified as
- Considering the categories of services mix, the air travel with eatable is classified as
- Failure of any product, that can have health risk for user is classified as
- Considering accumulated production experience, the decreasing in average cost is classified as
- Way how information taken out from customer's memory or mind is classified as
Products, Services & Brands MCQ Book Questions
- Industry installations consists of major purchases such as
- Products that are low priced and placed at most convenient available places
- Airliners and home repairers are best classified as
- Products such as major household appliances like TVs and refrigerators are classified as
- Retailer store which carries deep assortment of specialty product line and customers
- Concept which states that new retailers begin as low price and low