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Services Marketing Questions and Answers 62 PDF Book Download

Services Marketing quiz questions and answers, services marketing MCQ with answers PDF 62 to study online marketing degree courses. Practice "Products, Services and Brands" quiz, services marketing Multiple Choice Questions (MCQ) to practice marketing test with answers for online marketing degree. Free services marketing MCQs, customer value based pricing, what is a product, promotional mix, psychological factors, services marketing test prep for online bachelor's degree in business.

"The third step of value based pricing is to", services marketing Multiple Choice Questions (MCQ) with choices set target price, assess needs of customer, determine incurred costs, and design product for free online classes. Learn products, services and brands questions and answers to improve problem solving skills for online bachelor's degree in business management.

Quiz Questions on Services Marketing 62 PDF Book Download

Services Marketing Quiz

MCQ: The third step of value based pricing is to

  1. assess needs of customer
  2. set target price
  3. determine incurred costs
  4. design product


Psychological Factors Quiz

MCQ: The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as

  1. pre-approach
  2. sales nomination
  3. qualifying
  4. prospecting


Promotional Mix Quiz

MCQ: The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

  1. cash refunds
  2. cash sample
  3. sweepstakes
  4. cents off deals


What is a Product Quiz

MCQ: The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as

  1. franchise
  2. relative stores
  3. chain stores
  4. off price voluntary stores


Customer Value Based Pricing Quiz

MCQ: According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as

  1. physiological needs
  2. social and safety needs
  3. esteem needs
  4. self-actualization needs