Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Quiz Questions and Answers PDF - 7

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: Considering the franchise organization, the independent business people involved other than service organization is represented as

A) specialty line handlers

B) corporate units

C) franchisor

D) franchisee

MCQ 32: The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as

A) voluntary franchise

B) involuntary cooperative

C) retailer cooperative

D) voluntary cooperative

MCQ 33: The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as

A) category killer

B) discount killer

C) limited inbound retailers

D) limited outbound retailers

MCQ 34: The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as

A) factory outlets

B) warehouse clubs

C) factory clubs

D) surplus center

MCQ 35: The independent wholesaler which takes title of market offering is called

A) agents and brokers

B) manufacturer's sales branches

C) voluntary franchise chain

D) merchant wholesalers

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