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Principles of Marketing Quiz Questions


Principles Of Marketing Practice Test 28

Personal factors Test Questions PDF - 28

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Marketing: Personal factors MCQs Quiz PDF Download

MCQ: The customers of products or services in product life cycles introductory stage are classified as

A) innovators
B) early adopters
C) middle majority
D) laggards

MCQ: The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as

A) intensive territorial agreement
B) selective territorial agreement
C) inclusive territorial agreement
D) exclusive territorial agreement

MCQ: Major environmental forces are

A) Suppliers & consumers
B) Company & competitors
C) Marketing intermediaries
D) None of the above

MCQ: The products that are low priced and placed at most convenient available places in retail stores are classified as

A) specialty products
B) subspecialty products
C) convenience products
D) unsought products

MCQ: The buyer decision process starts with

A) need recognition
B) information search
C) evaluation of alternatives
D) both b and c

Mock Tests: Principles Of Marketing Course Prep

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