BBA: Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 27

What is a Product Quiz PDF: Questions and Answers - 27

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What is a Product Questions and Answers PDF Download: Quiz 27

MCQ 131: The products such as toffees and candies are examples of

A) convenience products
B) unsought products
C) shopping products
D) augmented products

MCQ 132: The consumer products with unique and differentiated characteristics are best classified as

A) specialty products
B) unsought products
C) convenient products
D) unsought specialty products

MCQ 133: The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as

A) inbound promotion
B) outbound promotion
C) organizational promotion
D) consumer promotions

MCQ 134: According to competitive positions, the main focus of market follower strategy is to

A) multiple niching
B) full frontal attack
C) expand market share
D) follow at a distance

MCQ 135: The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as

A) experience curve
B) learning curve
C) costing curve
D) pricing curve

Principles Of Marketing Exam Prep Tests

What is a Product Learning App & Free Study Apps

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What is a Product App (Android & iOS)

What is a Product App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)