Principles of Marketing MCQs - Chapter 6
Customer Driven Marketing Strategy Trivia Questions and Answers PDF - 8
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The MCQ Quiz: Segmentation of international markets on the basis of overall economic development is an example of; "Customer Driven Marketing Strategy" App APK Download (Free) with answers cultural factors, geographic location, economic factors, and political and legal factors for online business marketing degree. Practice market segmentation quiz questions, download Kindle eBook (Free Sample) for online BBA business administration.
Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 8
MCQ 36: Segmentation of international markets on the basis of overall economic development is an example of
- geographic location
- cultural factors
- economic factors
- political and legal factors
MCQ 37: The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called
- mass marketing
- segmented marketing
- niche marketing
- micromarketing
MCQ 38: The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
MCQ 39: The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as
- contract manufacturing
- joint ownership
- management contracting
- investment ownership
MCQ 40: The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
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- Process of learning the differences from similar stimulus and adjusting responses accordingly is classified as
- Marketing messages that are based to respect consumer's wishes and willingness is classified as
- In brand mantra, the process of defining the category and setting the
- Duplication of the market leader's product and sells it in black market
- Deciders and buyers in companies are classified as
- Type of research in which the finders use tools from social sciences disciplines is called
Customer Driven Marketing Strategy MCQ Book Questions
- Customer classification depends on
- Web of computer networks that connects users from all around the world
- Kind of online marketing domain which is initiated by business to target
- Value proposition consists of
- Both loyal and profitable group of customers is considered as
- Type of research in which the finders use tools from social sciences disciplines is called