Marketing Strategy and Mix Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

1. rational concept
2. reminder concept
3. creative concept
4. persuasive concept

MCQ 2: Market offering can be combination of

1. product & services
2. Information
3. Places
4. All of above

MCQ 3: The customer driven marketing strategy is another name of

1. The selling concept
2. The marketing concept
3. The product concept
4. The societal marketing concept

MCQ 4: The Company wants to nurture, retain and grow its customer of the customer group called

1. True friend
2. Barnacles
3. Butterflies
4. Strangers

MCQ 5: The Market consists of

1. Potential buyers
2. Actual buyers
3. Both a and b
4. None of the above