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Developing Brand Positioning Quiz Questions and Answers PDF Download eBook

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Quiz on Developing Brand Positioning PDF Download eBook

Developing Brand Positioning Quiz

MCQ: If the points of parity and points of difference are not credible of both categories then the brand is

  1. legitimate player
  2. not legitimate player
  3. straddle player
  4. category point of difference


Determinants of Demand Quiz

MCQ: The demand for a particular product can decline if the price is

  1. stable
  2. high
  3. low
  4. constant


Five Stage Model in Buying Decision Process Quiz

MCQ: The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as

  1. linking product to engaging issue
  2. linking product to personal situation
  3. triggering emotions to personal values
  4. adding an important feature


Product and Services Differentiation Quiz

MCQ: The measurement of probability will not fail to perform the promised features of product is classified as

  1. durability
  2. performance quality
  3. reliability
  4. conformance quality


Branding Strategy in Marketing Quiz

MCQ: The branding strategy is also called

  1. brand architecture
  2. branding rate
  3. brand earnings
  4. brand responsiveness