Developing Brand Positioning Quiz Questions and Answers PDF Download eBook
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"If the points of parity and points of difference are not credible of both categories then the brand is", developing brand positioning Multiple Choice Questions (MCQ) with choices not legitimate player, legitimate player, straddle player, and category point of difference for online school of business administration. Learn crafting brand positioning questions and answers with free online certification courses to learn online certificate courses.
Quiz on Developing Brand Positioning PDF Download eBook
MCQ: If the points of parity and points of difference are not credible of both categories then the brand is
- legitimate player
- not legitimate player
- straddle player
- category point of difference
B
MCQ: The demand for a particular product can decline if the price is
- stable
- high
- low
- constant
B
MCQ: The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as
- linking product to engaging issue
- linking product to personal situation
- triggering emotions to personal values
- adding an important feature
A
MCQ: The measurement of probability will not fail to perform the promised features of product is classified as
- durability
- performance quality
- reliability
- conformance quality
C
MCQ: The branding strategy is also called
- brand architecture
- branding rate
- brand earnings
- brand responsiveness
A