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Developing Brand Positioning Quiz Questions PDF p. 82

Practice Developing Brand Positioning quiz questions and answers, developing brand positioning MCQs with answers PDF 82 to solve Marketing Management mock tests for online college programs. Solve Crafting Brand Positioning MCQ questions bank, developing brand positioning Multiple Choice Questions (MCQ) for online college degrees. "Developing brand positioning Quiz" PDF book: branding strategy in marketing, product and services differentiation, five stage model in buying decision process, determinants of demand, developing brand positioning test prep for bachelor's degree in business.

"If the points of parity and points of difference are not credible of both categories then the brand is", developing brand positioning Multiple Choice Questions (MCQ) with choices not legitimate player, legitimate player, straddle player, and category point of difference for online school of business administration. Practice crafting brand positioning questions and answers to improve problem solving skills to learn online certificate courses.

Quiz on Developing Brand Positioning

1.

If the points of parity and points of difference are not credible of both categories then the brand is

legitimate player
not legitimate player
straddle player
category point of difference

2.

The demand for a particular product can decline if the price is

stable
high
low
constant

3.

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as

linking product to engaging issue
linking product to personal situation
triggering emotions to personal values
adding an important feature

4.

The measurement of probability will not fail to perform the promised features of product is classified as

durability
performance quality
reliability
conformance quality

5.

The branding strategy is also called

brand architecture
branding rate
brand earnings
brand responsiveness
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