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Maximizing Customer Lifetime Value Questions and Answers PDF Download eBook - 120

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Trivia Quiz on Maximizing Customer Lifetime Value PDF Download eBook

Maximizing Customer Lifetime Value Quiz

MCQ: A person or company that yields a revenue more than the incurred costs of selling and serving is called

  1. dissatisfaction
  2. superior value
  3. profitable customers
  4. satisfied customers

C

What Influences Consumer Behavior Quiz

MCQ: The belief system that helps in shaping attitudes and behaviors is classified as

  1. core consumer behavior
  2. core values
  3. multitasking
  4. time constrained

B

Forecasting and Demand Measurement Quiz

MCQ: A technique which multiplies a base number by adjusting percentages is called

  1. chain-ratio method
  2. supply ratio method
  3. raw material ratio
  4. fixed cost ratio

A

Channel Levels Quiz

MCQ: The channel system of company sells its products directly to its customers is classified as

  1. direct marketing channel
  2. indirect marketing channel
  3. descriptive channels
  4. functional channels

A

Five Stage Model in Buying Decision Process Quiz

MCQ: When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as

  1. lexicographic heuristics
  2. eliminating heuristic
  3. heuristics
  4. conjunctive heuristic

D