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Maximizing Customer Lifetime Value Trivia Questions and Answers PDF p. 120

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Trivia Quiz on Maximizing Customer Lifetime Value

1.

A person or company that yields a revenue more than the incurred costs of selling and serving is called

dissatisfaction
superior value
profitable customers
satisfied customers

2.

The belief system that helps in shaping attitudes and behaviors is classified as

core consumer behavior
core values
multitasking
time constrained

3.

A technique which multiplies a base number by adjusting percentages is called

chain-ratio method
supply ratio method
raw material ratio
fixed cost ratio

4.

The channel system of company sells its products directly to its customers is classified as

direct marketing channel
indirect marketing channel
descriptive channels
functional channels

5.

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as

lexicographic heuristics
eliminating heuristic
heuristics
conjunctive heuristic