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Product Hierarchy Multiple Choice Questions PDF p. 119

Solve Product Hierarchy multiple choice questions and answers, product hierarchy quiz answers PDF 119 to learn Marketing Management course for college certification. Learn Product Strategy Setting MCQ questions bank, product hierarchy Multiple Choice Questions (MCQ) for online college degrees. "Product hierarchy MCQ" PDF book: initiating price increases, setting price, purchasing or procurement process, channel levels, product hierarchy test prep for accredited online business administration degree.

"In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as", product hierarchy Multiple Choice Questions (MCQ) with choices product class, product line, need family, and product family for general business degree online. Solve product strategy setting questions and answers to improve problem solving skills for online college classes.

Product Hierarchy Questions and Answers

1.

In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as

product line
product class
need family
product family

2.

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as

Two-level channel
Three-level channel
One-level channel
Zero-level channel

3.

The business buyers seek the benefits in economic, social and technical terms and in total classified as

highest benefit package
lowest benefit package
medium benefit package
initiating benefit package

4.

The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as

push pricing strategy
market penetration pricing
market skimming pricing
quality leadership pricing

5.

The factor which does not lead in product price increasing is

cost inflation
over demand
anticipatory pricing
predatory pricing