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What Influences Consumer Behavior Quiz Questions and Answers PDF Download eBook

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Quiz on What Influences Consumer Behavior PDF Download eBook

What Influences Consumer Behavior Quiz

MCQ: The religious groups and trade-union groups are best classified in

  1. primary groups
  2. secondary groups
  3. membership groups
  4. transaction groups

B

Services Differentiation Quiz

MCQ: The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as

  1. uncontrollable returns
  2. controllable returns
  3. capital returns
  4. differential returns

A

Types of Conflict Quiz

MCQ: The example of horizontal channel conflict between intermediary channels is

  1. conflict between supplier and producer
  2. conflict between retailer and end user
  3. conflict between wholesaler and retailer
  4. conflict between two retailers

D

Forecasting and Demand Measurement Quiz

MCQ: The substantial growth potential in the industry for all the firms is called

  1. low market penetration index
  2. high market penetration index
  3. stretched market penetration index
  4. strict demand

A

Benefits of Vertical Coordination Quiz

MCQ: The stronger buyer and seller ties are facilitated in

  1. vertical coordination
  2. horizontal coordination
  3. contract coordination
  4. selling coordination

A