BBA Marketing Management Practice Test 126

What is Organizational Buying MCQ (Multiple Choice Questions) PDF - 126

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What is Organizational Buying Questions and Answers PDF Download: Quiz 126

MCQ 626: In modified rebuy, the suppliers that see opportunities to expand business are classified as

A) in-suppliers

B) out-suppliers

C) modified suppliers

D) new suppliers

MCQ 627: In the value creation, 'communicating the value' phase includes

A) utilizing the social media sources

B) utilizing raw materials

C) utilizing the competencies

D) utilizing the capabilities

MCQ 628: Measuring the impact of casual factors such as income and price is called

A) statistical demand

B) exponential demand

C) economic demand

D) product demand

MCQ 629: According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

A) expected products

B) basic product

C) augmented products

D) potential product

MCQ 630: The lower level of esteem, energy and high knowledge are shown by

A) strong brands

B) evident brands

C) leadership brands

D) declining brands

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