BBA: Online Management Courses

BBA Marketing Management Certification Exam Tests


BBA Marketing Management Practice Test 37

Developing Brand Positioning Quiz Questions PDF - 37

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Marketing Management: Developing Brand Positioning Quiz PDF Download

MCQ: The group of firm's offer a class of products and substitutes for one another is classified as

A) industry
B) Corporation
C) organization
D) subsidiary

MCQ: The assessment of growth opportunities is the part of

A) corporate planning
B) tactical planning
C) strategic planning
D) financial planning

MCQ: The kind of qualities that buyers used to evaluate before purchasing the product are classified as

A) search qualities
B) credence qualities
C) experience qualities
D) minor qualities

MCQ: The process of defining customer focuses on selling a product to existing market is called

A) target market definition
B) strategic market definition
C) financial market definition
D) business analysis definition

MCQ: For the planning of period, the development of specific goals is called

A) goal formulation
B) goal achievement
C) goal hierarchy
D) quantitative objective

Mock Tests: BBA Marketing Management Course Prep

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