BBA Marketing Management MCQs – Mock Test 174

Cultivating Customer Relationships MCQs with Answers PDF Download – Test 174

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Download "Cultivating Customer Relationships Learning" App (Android & iOS): Any occasion on which the brand or product is encountered by end customers is called; MCQ with answers: company touch point, customer touch point, relationship touch point, and retailers touch point. Practice Creating Long-term Loyalty Relationships Questions and Answers, Google Book to download free chapter for marketing technology integration.

Cultivating Customer Relationships MCQs – Mock Test 174 PDF Download

MCQ 866: Any occasion on which the brand or product is encountered by end customers is called:

customer touch point
company touch point
retailers touch point
relationship touch point

MCQ 867: The external marketing metrics consist of:

perceived quality and awareness
customer loyalty and retention
freedom to fall
both A and B

MCQ 868: The cost reduction approach states that product components can be redesigned without affecting performance is classified as:

product value analysis
product performance analysis
product cost analysis
product marketing analysis

MCQ 869: The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as:

mix branding
optional branding
ingredient branding
line fill branding

MCQ 870: The strategy of using company brand name for every product is referred as:

house of products
branded house strategy
house of brands
strategy house

Cultivating Customer Relationships MCQ App & eBook – BBA Marketing Management Study Guide

BVA MCQs

Consumer Segmentation MCQs

Forecasting and Demand Measurement MCQs

Participants: Business Buying Process MCQs

Co-Branding and Ingredient Branding MCQs

Marketing Research Process MCQs

Consumer Market Segmentation MCQs

Auction Type Pricing MCQs

Buying Decision Process - Five Stage Model MCQs

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