BBA Marketing Management Practice Test 174

Cultivating Customer Relationships MCQ (Multiple Choice Questions) PDF - 174

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Cultivating Customer Relationships Questions and Answers PDF Download: Quiz 174

MCQ 866: Any occasion on which the brand or product is encountered by end customers is called

A) customer touch point

B) company touch point

C) retailers touch point

D) relationship touch point

MCQ 867: The external marketing metrics consist of

A) perceived quality and awareness

B) customer loyalty and retention

C) freedom to fall

D) both A and B

MCQ 868: The cost reduction approach states that product components can be redesigned without affecting performance is classified as

A) product value analysis

B) product performance analysis

C) product cost analysis

D) product marketing analysis

MCQ 869: The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as

A) mix branding

B) optional branding

C) ingredient branding

D) line fill branding

MCQ 870: The strategy of using company brand name for every product is referred as

A) house of products

B) branded house strategy

C) house of brands

D) strategy house

BBA Marketing Management Exam Prep Tests

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Consumer Segmentation MCQs

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Participants: Business Buying Process MCQs

Co-Branding and Ingredient Branding MCQs

Marketing Research Process MCQs

Consumer Market Segmentation MCQs

Auction Type Pricing MCQs

Buying Decision Process - Five Stage Model MCQs

Institutional and Governments Markets MCQs

SCM Value Networks MCQs

Customer Databases and Databases Marketing MCQs

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