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BBA Marketing Management Entrance Exam MCQs – Mock Test 173

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Download "Forecasting & Demand Measurement Learning" App: Comparison of past time series as seasonal sales and sales trend is included in; MCQ with answers: expert opinion, time-series analysis, buyer's intentions, and sales force opinion. Learn Collecting Information and Forecasting Demand Questions and Answers, Apple iBook to download free chapter for marketing examination preparation.

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MCQ 861: The comparison of past time series as seasonal sales and sales trend is included in:

  1. time-series analysis
  2. expert opinion
  3. sales force opinion
  4. buyer's intentions

MCQ 862: The pricing discrimination in which different forms of same market offer its prices differently is classified as:

  1. image pricing
  2. channel pricing
  3. customer segment pricing
  4. product-form pricing

MCQ 863: The marketing done by motivating and training of employees for differential customer services is classified as:

  1. interactive marketing
  2. internal marketing
  3. external marketing
  4. descriptive marketing

MCQ 864: The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as:

  1. reference groups
  2. affecting groups
  3. marketing groups
  4. retailer groups

MCQ 865: The questions in questionnaire that allow respondent's to express their own thoughts and words are called:

  1. open -ended questions
  2. close-ended questions
  3. stratified sampling
  4. rating scale

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