BBA Marketing Management Learning App | Product Strategy Setting Quiz e-Book PDF
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BBA Marketing Management MCQs – Practice Test 7 (Chapter 14)

Product Strategy Setting Quiz with Answers PDF Download – Test 7

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Product Strategy Setting Quiz – Practice Test 7 PDF Download

MCQ 31: The products can be differentiated on the basis of:

  1. conformance and performance quality
  2. durability and style
  3. reliability and repair-ability
  4. all of the above

MCQ 32: The two ways in which a Company lengthens its carrying product line are:

  1. line consistency and depth
  2. average widening
  3. line widening
  4. line filling and stretching

MCQ 33: The measurement of probability will not fail to perform the promised features of product is classified as:

  1. durability
  2. performance quality
  3. reliability
  4. conformance quality

MCQ 34: The pricing technique is used by sellers that offer their products in the bundles only is classified as:

  1. pure bundling pricing
  2. mix bundling pricing
  3. Two-part bundle pricing
  4. optional-feature pricing

MCQ 35: According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as:

  1. product line
  2. product class
  3. need family
  4. product family

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