BBA Marketing Management MCQs (BBA Business Administration) From Textbook

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BBA Marketing Management Exam MCQs – Practice Test 4 (Chapter 14)

Product Strategy Setting Notes Questions with Answers PDF Download – Test 4

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The Product Strategy Setting Notes Questions and Answers PDF (Product Strategy Setting Quiz Answers PDF e-Book) download Ch. 14-4 to study BBA Marketing Management Course. Solve Product Hierarchy MCQs, Product Strategy Setting quiz questions and answers PDF for online school programs. The Product Strategy Setting Notes App Download: Free BBA Marketing Management App to study customer value hierarchy, product classifications, product systems and mixes career test for online business administration school.

The MCQ: In the product hierarchy, the product classes that help in satisfying core needs are considered as; "Product Strategy Setting Notes" App APK Download with answers: product class, product line, need family, and product family for online school programs. Practice Services Differentiation Quiz Questions, download Kobo e-Book (Free Chapter) for online school programs.

Product Strategy Setting MCQs – Practice Test 4 PDF Download

MCQ: 16

In the product hierarchy, the product classes that help in satisfying core needs are considered as

  1. product line
  2. product class
  3. need family
  4. product family
MCQ: 17

The fundamental level of customer's value hierarchy is

  1. durable goods
  2. no durable goods
  3. core benefit
  4. basic product
MCQ: 18

The examples of durable goods are

  1. heterogeneous goods
  2. legal advisors
  3. shampoos and soaps
  4. machine tools and refrigerators
MCQ: 19

In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as

  1. product line consistency
  2. product line width
  3. product line length
  4. product line depth
MCQ: 20

The total length of each product line is divided by number of product lines which is carried by the company to calculate

  1. average width of product mix
  2. average length of product mix
  3. average depth of product mix
  4. consistency of product mix

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