BBA Marketing Management Exam MCQs – Practice Test 4 (Chapter 14)

Product Strategy Setting Notes Questions with Answers PDF Download – Test 4

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Product Strategy Setting MCQs – Practice Test 4 PDF Download

MCQ 16: In the product hierarchy, the product classes that help in satisfying core needs are considered as:

product line
product class
need family
product family

MCQ 17: The fundamental level of customer's value hierarchy is:

durable goods
no durable goods
core benefit
basic product

MCQ 18: The examples of durable goods are:

heterogeneous goods
legal advisors
shampoos and soaps
machine tools and refrigerators

MCQ 19: In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as:

product line consistency
product line width
product line length
product line depth

MCQ 20: The total length of each product line is divided by number of product lines which is carried by the company to calculate:

average width of product mix
average length of product mix
average depth of product mix
consistency of product mix

Product Strategy Setting Exam Prep – BBA Marketing Management Notes App & e-Book

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Creating Long-term Loyalty Relationships MCQs

Crafting Brand Positioning MCQs

Competitive Dynamics MCQs

Identifying Market Segments and Targets MCQs

Integrated Marketing Channels MCQs

Product Strategy Setting MCQs

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