BBA Marketing Management MCQs - Chapter 5
Conducting Marketing Research Multiple Choice Questions (MCQ) PDF - 10
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Free Conducting Marketing Research Multiple Choice Questions (MCQ Quiz) with Answers PDF (Conducting Marketing Research MCQ PDF e-Book) download Ch. 5-10 to learn BBA Marketing Management Course. Solve Marketing Research Process Multiple Choice Questions (MCQs), Conducting Marketing Research quiz with answers PDF to prepare for job interview. The Conducting Marketing Research MCQ App: Download free educational app for career test for online classes for bachelor's degree in business administration.
The MCQ: Type of question which consists of an importance scale for some attributes and respondents is classified as; "Conducting Marketing Research" App Download (Android & iOS) with answers ‘importance scale’, ‘semantic differential’, ‘multidimensional scale’ and ‘least important scale’ to study marketing certificate courses. Practice What Influences Consumer Behavior Quiz Questions, download Apple Book (Free Sample) for business management classes online.
Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 10
MCQ 46: The type of question which consists of an importance scale for some attributes and respondents is classified as
- semantic differential
- importance scale
- multidimensional scale
- least important scale
MCQ 47: In close-ended question in which the question with three or more possible answers is classified as
- semantic differential
- Likert scale
- multiple choice
- dichotomous
MCQ 48: The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as
- projective techniques
- graphic projection
- situation projection
- picture projection
MCQ 49: The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as
- stakeholder satisfaction pathway
- company metrics pathway
- customer's metrics pathway
- unit metrics pathway
MCQ 50: The systematic design which analysis and report the data is called
- systematic research
- research validity
- marketing research
- research process
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Targeted promotion by the producers and resellers of market offerings is a
- Field sales force is also called as
- Marketing channel that involves no intermediaries to made their products available to
- Kind of information consumer obtains from advertising campaigns and sales people is classified as
- Segment that could be reached easily and well served is considered as
- Global product strategy in which product to be marketed is changed a
Conducting Marketing Research MCQ Book Questions
- Technique in which the people create picture of collage or other drawings
- In research, the questionnaire 'closed-ended' does not include
- Unstructured technique that allows a possible range of responses is classified as
- Companies which collect trade and consumer information are classified as
- 'field-service firm' is an example of
- In close-ended question, the use of scale having two bipolar words to