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Marketing Research Process Quizzes Online MCQs PDF Download eBook

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Marketing Research Process Questions and Answers PDF Download eBook

Marketing Research Process Quiz

MCQ: The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called

  1. visualizations
  2. personifications
  3. laddering
  4. associations

A

Key Psychological Processes Quiz

MCQ: The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

  1. planned attention
  2. selective distortion
  3. planned distortion
  4. planned retention

B

Measuring Brand Equity Quiz

MCQ: The stronger the brand is, the discount rate is

  1. higher
  2. lower
  3. stable
  4. earned

B

Business Unit Strategic Planning Quiz

MCQ: The list of company's major strategic alliances do not include

  1. product alliance
  2. promotional alliance
  3. pricing collaborations
  4. financial alliances

D

What is Brand Equity Quiz

MCQ: The 'brand asset valuator' key pillars include

  1. relevance
  2. esteem
  3. energized differentiation
  4. all of the above

D