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Customer Value Hierarchy Quiz Questions and Answers PDF Download eBook - 52

Practice Customer Value Hierarchy quiz questions and answers, customer value hierarchy MCQs with answers PDF to solve marketing management worksheet 52 for online graduate programs. Practice "Product Strategy Setting" quiz questions with answers, customer value hierarchy Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free customer value hierarchy MCQs, forecasting and demand measurement, measuring brand equity, five stage model in buying decision process, key psychological processes, customer value hierarchy test prep for online business administration school.

"The fundamental level of customer's value hierarchy is", customer value hierarchy Multiple Choice Questions (MCQ) with choices no durable goods, durable goods, core benefit, and basic product for business administration and management colleges. Learn product strategy setting questions and answers with free online certification courses for grad cert business administration.

Quiz on Customer Value Hierarchy PDF Download eBook

Customer Value Hierarchy Quiz

MCQ: The fundamental level of customer's value hierarchy is

  1. durable goods
  2. no durable goods
  3. core benefit
  4. basic product


Key Psychological Processes Quiz

MCQ: The marketer's must work hard in the marketing type of

  1. selective ad watching
  2. selective noticing
  3. prepared distortion
  4. selective attention


Five Stage Model in Buying Decision Process Quiz

MCQ: The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as

  1. competitive de-positioning
  2. competitive repositioning
  3. physiological de-positioning
  4. brand repositioning


Measuring Brand Equity Quiz

MCQ: The net present value is calculated by

  1. brand discount rate
  2. brand auditing
  3. brand personification
  4. total brand earnings0


Forecasting and Demand Measurement Quiz

MCQ: The distance between market potential and minimum demand is said to be

  1. price sensitivity
  2. market sensitivity
  3. market sensitivity of demand
  4. product sensitivity