BBA Marketing Management Practice Test 52

Customer Value Hierarchy Multiple Choice Questions (MCQ) PDF - 52

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Customer Value Hierarchy Questions and Answers PDF Download: Quiz 52

MCQ 256: The fundamental level of customer's value hierarchy is

A) durable goods

B) no durable goods

C) core benefit

D) basic product

MCQ 257: The marketer's must work hard in the marketing type of

A) selective ad watching

B) selective noticing

C) prepared distortion

D) selective attention

MCQ 258: The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as

A) competitive de-positioning

B) competitive repositioning

C) physiological de-positioning

D) brand repositioning

MCQ 259: The net present value is calculated by

A) brand discount rate

B) brand auditing

C) brand personification

D) total brand earnings0

MCQ 260: The distance between market potential and minimum demand is said to be

A) price sensitivity

B) market sensitivity

C) market sensitivity of demand

D) product sensitivity

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