Marketing and Customer Value Questions and Answers PDF Download eBook
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Trivia Quiz on Marketing & Customer Value PDF Download eBook
MCQ: The approving of orders, shipping of goods on time and payment of collection is the part of
- the fulfill management process
- customer acquisition process
- customer relationship management
- corporate goals
A
MCQ: The people having authority to prevent information to reach the deciders and approvers are classified as
- approvers
- gatekeepers
- evaluators
- initiators
B
MCQ: The sophisticated and active people with high self-esteem are classified as
- non-innovators
- innovators
- non-achievers
- innovators
D
MCQ: The way in which choices are seen and presented by a decision maker is classified as
- anchor framing
- critical framing
- adjustment framing
- decision framing
D
MCQ: The emulation of market leader's product packaging with little variations is classified as
- imitator
- adapter
- counterfeiter
- cloner
D