BBA Marketing Management MCQs - Chapter 5

Conducting Marketing Research Quiz Questions and Answers PDF - 11

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Conducting Marketing Research Questions & Answers PDF Download: MCQ Quiz 11

MCQ 51: The record that shows how company is performing year after year is classified as

customer performance scorecard
market performance record
stakeholder performance scorecard
marketing dashboards

MCQ 52: The technique of asking respondents to complete the given story is called

sentence completion
story completion
completely unstructured
word association

MCQ 53: The researchers sampling plan consists of

sampling unit
sampling size
sampling procedure
all of the above

MCQ 54: The fifth step in the marketing research process is

presenting the market data
presenting the findings
presenting the competitor's offering
presenting marketing plan

MCQ 55: In making of questionnaire, the 'open-ended question' includes

word association
story completion
thematic appreciation test
all of the above

BBA Marketing Management Mock Tests

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