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Building Customer Value Satisfaction and Loyalty Quizzes Online MCQs PDF Download eBook

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Building Customer Value Satisfaction & Loyalty Questions and Answers PDF Download eBook

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: All the costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

C

Marketing Research Process Quiz

MCQ: In sampling plan, the question 'how many people the Company should survey' is the part of

  1. sampling size
  2. sampling unit
  3. sampling scale
  4. sampling procedure

A

Competitive Strategies for Market Leaders Quiz

MCQ: The attack strategy challenger spots areas where the competitors are underperforming is considered as

  1. technological attack
  2. geographic attack
  3. strategic attack
  4. planned attack

B

What is Brand Equity Quiz

MCQ: The stage which describes extrinsic properties to meet customer's social needs is considered as

  1. brand salience
  2. brand performance
  3. brand imagery
  4. brand feelings

C

Auction Type Pricing Quiz

MCQ: The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as

  1. English auctions
  2. Dutch auctions
  3. equalizing-bid auctions
  4. Australian auctions

A