BBA Marketing Management Practice Test 71

Building Customer Value Satisfaction and Loyalty Quiz Answers PDF - 71

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Marketing Management: Building Customer Value Satisfaction & Loyalty MCQs Quiz PDF Download

MCQ: All the costs customer expects to incur to buy any market offering is called

A) total economic cost

B) total functional cost

C) total customer cost

D) total sampling cost

MCQ: In sampling plan, the question 'how many people the Company should survey' is the part of

A) sampling size

B) sampling unit

C) sampling scale

D) sampling procedure

MCQ: The attack strategy challenger spots areas where the competitors are underperforming is considered as

A) technological attack

B) geographic attack

C) strategic attack

D) planned attack

MCQ: The stage which describes extrinsic properties to meet customer's social needs is considered as

A) brand salience

B) brand performance

C) brand imagery

D) brand feelings

MCQ: The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as

A) English auctions

B) Dutch auctions

C) equalizing-bid auctions

D) Australian auctions

Mock Tests: BBA Marketing Management Course Prep

Differential Pricing MCQs

Services Differentiation MCQs

Pricing Strategies in Marketing MCQs

BVA MCQs

Consumer Segmentation MCQs

Forecasting and Demand Measurement MCQs

Participants: Business Buying Process MCQs

Co-Branding and Ingredient Branding MCQs

Marketing Research Process MCQs

Consumer Market Segmentation MCQs

Auction Type Pricing MCQs

Buying Decision Process - Five Stage Model MCQs

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