BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 102

What Influences Consumer Behavior MCQ (Multiple Choice Questions) PDF - 102

The e-Book What Influences Consumer Behavior Multiple Choice Questions and Answers (MCQs), what influences consumer behavior MCQs Quiz PDF download chapter 2-102 to learn online marketing management degree courses. Study Analyzing Consumer Markets quiz answers PDF, what influences consumer behavior Multiple Choice Questions (MCQ Quiz) for online college degrees. The What Influences Consumer Behavior MCQs App Download: Free educational app for what influences consumer behavior, types of conflict, marketing research process, participants: business buying process, what is brand equity test prep for business administration degree courses.

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What Influences Consumer Behavior MCQ Questions PDF Download: Quiz 102

MCQ 506: In the buying process, the group that have direct impact on customers is classified as

A) membership groups
B) primary groups
C) secondary groups
D) both A and B

MCQ 507: The conflict that can occur between two channels which operate at same level is classified as

A) vertical channel conflict
B) horizontal channel conflict
C) sealed channel conflict
D) multi-channel conflict

MCQ 508: The 'Relative Perceived Quality' is classified as

A) unit metrics
B) procedural metrics
C) marketing external metrics
D) sampling metrics

MCQ 509: The individual who shapes product specifications and plays role in negotiation are classified as

A) buyers
B) suppliers
C) approvers
D) providers

MCQ 510: The stage when customers think about a brand under consumption situation is classified as

A) brand salience
B) brand performance
C) brand imagery
D) brand feelings

BBA Marketing Management Exam Prep Tests

What Influences Consumer Behavior Learning App & Free Study Apps

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)