Bachelor Of Business Administration

Marketing Management Quizzes

Marketing Management BBA MCQs - Complete

Marketing Research Process Quiz Questions and Answers p. 94

Marketing Research Process quiz questions and answers, marketing research process MCQs with answers PDF 94 to practice Marketing Management BBA mock tests for online college programs. Practice "Conducting Marketing Research" quiz questions with answers, marketing research process Multiple Choice Questions (MCQ) for online college degrees. Free marketing research process MCQs, buying decision process - five stage model, market targeting, marketing research process test prep for business administration bachelor degree online.

"The fourth step in the marketing research process is", marketing research process Multiple Choice Questions (MCQ) with choices storing the findings, collecting the information, ignoring competitive prices, and analyzing the marketing information for online BBA courses. Learn conducting marketing research questions and answers to improve problem solving skills for best online business management degree.

Quiz on Marketing Research Process


The fourth step in the marketing research process is

collecting the information
storing the findings
ignoring competitive prices
analyzing the marketing information


The step of creating storyboard of each segment for testing the profitability of each segment is classified as

acid test
profitability test
product positioning strategy
segment attractiveness


The process of identifying different competitive forces hierarchy is classified as

market penetration
market division
market partitioning
customer classification


The total number of products that will be bought by defined set of customers for specific area is called

market demand
product demand
services demand
customer buying power


The sales limit is expected because of increase in the marketing effort as compared to competitors is called as

Company sales potential
product sales potential
market demand potential
forecasted sales