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BBA Marketing Management MCQs – Practice Test 15 (Chapter 1)

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Analyzing Business Markets Quiz – Practice Test 15 PDF Download

MCQ 71: The industries which is centered as plastics, chemicals and papers are classified as:

  1. vertical hubs
  2. horizontal hubs
  3. geographical hubs
  4. functional hubs

MCQ 72: The most geographically concentrated buyer is the part of:

  1. business markets
  2. consumer markets
  3. elastic markets
  4. inelastic markets

MCQ 73: The business buyers convert all the benefits and costs into:

  1. corporate terms
  2. monetary terms
  3. approving terms
  4. influencing terms

MCQ 74: The cost reduction approach states that product components can be redesigned without affecting performance is classified as:

  1. product value analysis
  2. product performance analysis
  3. product cost analysis
  4. product marketing analysis

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