BBA Marketing Management MCQs – Practice Test 2 (Chapter 1)

Analyzing Business Markets MCQ with Answers PDF Download – Test 2

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Analyzing Business Markets MCQ – Practice Test 2 PDF Download

MCQ 6: The telephone operators and receptionists who prevent contacts to deciders are classified as:

initiators
influencers
buyers
gatekeepers

MCQ 7: The supplier's goal is to enlarge their share of purchasing over the time, it is a characteristic of buying situation and called as:

supplier's rebuy
purpose buying
straight rebuy
turned rebuy

MCQ 8: A company's buying products such as chemicals or steel from specialized hubs are classified as:

horizontal markets
vertical markets
auction markets
private markets

MCQ 9: All the individuals and groups participants that make purchasing decision and share common goals and risks are classified as:

supplier center
buying center
evaluation center
initial awareness stage

MCQ 10: The traditional supply situation in which the focus is on competition rather than cooperation is classified as:

customer supply
contract supply
cooperation supply
bare buying

BBA Marketing Management Notes App & e-Book – Analyzing Business Markets Exam Prep

Product Strategy Setting MCQs

Developing Marketing Strategies and Plans MCQs

Competitive Dynamics MCQs

Collecting Information and Forecasting Demand MCQs

Creating Long-term Loyalty Relationships MCQs

Identifying Market Segments and Targets MCQs

Integrated Marketing Channels MCQs

Developing Pricing Strategies MCQs

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