BBA: Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 57

Capturing Value from Customers Quiz Questions and Answers PDF - 57

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Capturing Value from Customers Quiz Answers PDF Download: Test 57

MCQ 281: The SBU's of a company with low market share and growth rate are considered in

A) Stars
B) Dogs
C) Cash Cows
D) Question marks

MCQ 282: The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as

A) factory outlets
B) warehouse clubs
C) factory clubs
D) surplus center

MCQ 283: The type of communication channel that send message without personal feedback or contact is classified as

A) personal communication channels
B) irrational communication channels
C) non-emotional communication channels
D) non-personal communication channels

MCQ 284: The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 285: The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

Principles Of Marketing Exam Prep Tests

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)