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Market Segmentation Quiz Questions and Answers PDF Download eBook - 163

Practice Market Segmentation quiz questions and answers, market segmentation MCQs with answers PDF to solve marketing worksheet 163 for online graduate programs. Practice "Customer Driven Marketing Strategy" quiz questions with answers, market segmentation Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free market segmentation MCQs, buyer decision process for new products, competitive positions, business actions and sustainable markets, product life cycle strategies, market segmentation test prep for online business and administration degree.

"The global communication and product strategy in which communication is adjusted but product would not be changed is classified as", market segmentation Multiple Choice Questions (MCQ) with choices straight product extension, product adaptation, dual adaptation, and communication adaptation for online colleges for business management. Learn customer driven marketing strategy questions and answers with free online certification courses for online bachelor's degree in business administration.

Quiz on Market Segmentation PDF Download eBook

Market Segmentation Quiz

MCQ: The global communication and product strategy in which communication is adjusted but product would not be changed is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

D

Product Life Cycle Strategies Quiz

MCQ: The third step in personal selling process after completion of pre-approach step is to

  1. prospecting and qualifying
  2. handling objections
  3. approach
  4. presentation and demonstration

C

Business Actions and Sustainable Markets Quiz

MCQ: The 'natural forces or factors' are considered in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above

A

Competitive Positions Quiz

MCQ: If product performance exceeds customer expectations, the customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

C

Buyer Decision Process for New Products Quiz

MCQ: The demand which is affected by price changes in short term is

  1. elastic demand
  2. inelastic demand
  3. realistic demand
  4. unrealistic demand

A