Business Courses (BBA)

Principles of Marketing Quizzes

Principles Of Marketing Quiz Answers - Complete

Market Segmentation Quiz Questions and Answers PDF p. 163

Market Segmentation quiz questions and answers, market segmentation MCQ with answers PDF 163 to study Principles of Marketing course online. Customer Driven Marketing Strategy trivia questions, market segmentation Multiple Choice Questions (MCQ) for online college degrees. "Market Segmentation Book" PDF: buyer decision process for new products, competitive positions, business actions and sustainable markets, product life cycle strategies, market segmentation test prep for general business degree online.

"The global communication and product strategy in which communication is adjusted but product would not be changed is classified as" MCQ PDF: straight product extension, product adaptation, dual adaptation, and communication adaptation for online bachelor's degree in business. Practice customer driven marketing strategy questions and answers to improve problem solving skills for online courses for business management degree.

Quiz on Market Segmentation MCQs

MCQ: The global communication and product strategy in which communication is adjusted but product would not be changed is classified as

product adaptation
straight product extension
dual adaptation
communication adaptation

MCQ: The third step in personal selling process after completion of pre-approach step is to

prospecting and qualifying
handling objections
approach
presentation and demonstration

MCQ: The 'natural forces or factors' are considered in company's environment called

Macro environment
Microenvironment
Both a and b
None of above

MCQ: If product performance exceeds customer expectations, the customer is

satisfied
dissatisfied
delighted
none of above

MCQ: The demand which is affected by price changes in short term is

elastic demand
inelastic demand
realistic demand
unrealistic demand