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New Product Development Process Multiple Choice Questions PDF p. 146

New Product Development Process multiple choice questions and answers, new product development process quiz answers PDF 146 to study Principles of Marketing course online. New Product Development MCQ trivia questions, new product development process Multiple Choice Questions (MCQ) for online college degrees. "New Product Development Process" Book PDF: market targeting, company wide strategic planning, participants in business buying process, vertical marketing systems, new product development process test prep for business administration and management colleges.

"The major strategies regarding promotion mix are" MCQ PDF: rational and moral selling strategy, pull and push strategy, direct strategy, and indirect strategy for online colleges for business administration. Learn new product development questions and answers to improve problem solving skills for online bachelor's degree in administration.

New Product Development Process Questions and Answers MCQs

MCQ: The major strategies regarding promotion mix are

pull and push strategy
rational and moral selling strategy
direct strategy
indirect strategy

MCQ: The convenience products in industrial markets are also called as

industry supplies
industry services
industry capital items
industry material and parts

MCQ: The 'idea generation' stage in new product development process does not include

internal idea sources
external idea sources

MCQ: A need that is aroused up to sufficient level is called

motive or drive
Both a and b
none of above

MCQ: The 'outside in' perspective is another name of

The selling concept
The product concept
The marketing concept
The production concept