New Product Pricing Strategies Multiple Choice Questions (MCQ) PDF - 120

MCQ 596: Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called

1. sales promotion
2. personal selling
3. public relations
4. advertising

MCQ 597: The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as

1. cost based pricing
2. differentiated pricing
3. competitive pricing
4. value added pricing

MCQ 598: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

1. Cost of investment on marketing
2. Relative market share
3. Market growth rate
4. Relative market share plus market growth rate

MCQ 599: The type of information consumer obtains by using and examining the product is classified as

1. experiential sources
2. commercial sources
3. public sources
4. all of above

MCQ 600: To form significant picture of the world, the process of information selection, organizing and interpreting is referred as

1. perception
2. brand image
3. self-concept
4. self-image