Psychological Factors Quiz PDF: Questions and Answers - 119

MCQ 591: The forth step in personal selling process after completion of step consisting of approach is to

1. prospecting and qualifying
2. follow up
3. closing
4. present and demonstrate

MCQ 592: The strategic business unit with low market share and high market growth is considered as

1. Cash Cows
2. Stars
3. Dogs
4. Question marks

MCQ 593: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

1. emotional appeal
2. rational appeal
3. moral appeal
4. irrational appeal

MCQ 594: The pricing strategy used to set prices of the products that are must be used with the main product is called

1. optional product pricing
2. product line pricing
3. competitive pricing
4. captive product pricing

MCQ 595: The second step of value based pricing is to

1. determine incurred costs
2. design product
3. assess needs of customer
4. set target price