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Microenvironment Quiz Questions and Answers PDF Download eBook - 124

Practice Microenvironment quiz questions and answers, microenvironment MCQs with answers PDF to solve marketing worksheet 124 for online graduate programs. Practice "Analyzing Marketing Environment" quiz questions with answers, microenvironment Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free microenvironment MCQs, buyer decision processes, relative prices, market segmentation, new product development process, microenvironment test prep for online bachelor's degree in business.

"The disagreement between different marketing channel regarding the roles, rewards and goals is called", microenvironment Multiple Choice Questions (MCQ) with choices marketing conflict, channel conflict, direct conflict, and indirect channel conflict for free online classes. Learn analyzing marketing environment questions and answers with free online certification courses for online bachelor's degree in business management.

Quiz on Microenvironment PDF Download eBook

Microenvironment Quiz

MCQ: The disagreement between different marketing channel regarding the roles, rewards and goals is called

  1. channel conflict
  2. marketing conflict
  3. direct conflict
  4. indirect channel conflict

A

New Product Development Process Quiz

MCQ: The method of managing promotional budget to match the outlays of competitors is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

C

Market Segmentation Quiz

MCQ: The companies that buy and sell only on the internet are classified as

  1. premium companies
  2. direct companies
  3. click only companies
  4. click and mortar companies

C

Relative Prices Quiz

MCQ: If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called

  1. bi-product pricing
  2. optional product pricing
  3. Two way pricing
  4. Two part pricing

B

Buyer Decision Processes Quiz

MCQ: The SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B