Microenvironment Multiple Choice Questions (MCQ) PDF - 124

MCQ 616: The disagreement between different marketing channel regarding the roles, rewards and goals is called

1. channel conflict
2. marketing conflict
3. direct conflict
4. indirect channel conflict

MCQ 617: The method of managing promotional budget to match the outlays of competitors is called

1. percentage of sales method
2. affordable method
3. competitive parity method
4. objective and task method

MCQ 618: The companies that buy and sell only on the internet are classified as

1. premium companies
2. direct companies
3. click only companies
4. click and mortar companies

MCQ 619: If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called

1. bi-product pricing
2. optional product pricing
3. Two way pricing
4. Two part pricing

MCQ 620: The SBU's considered as 'Cash Cows' requires

1. Heavy investment
2. Less investments
3. More marketing
4. Both a and c