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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles Of Marketing Competitive Exam MCQs – Mock Test 83

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Download "Managing Marketing Effort Notes" App (Android & iOS): Company and brand positioning must be stated in; MCQ with answers: competitive edge statement, differentiation, points of similarities, and positioning statement. Learn Company and Marketing Strategy Questions and Answers, Apple Book to download free chapter to build marketing portfolios.

Managing Marketing Effort MCQs – Mock Test 83 PDF Download

MCQ 411: The company and brand positioning must be stated in:

  1. differentiation
  2. competitive edge statement
  3. positioning statement
  4. points of similarities

MCQ 412: The retail stores such as 7-eleven and stop-n-go are examples of:

  1. outbound stores
  2. inbound stores
  3. intensive stores
  4. convenience stores

MCQ 413: The marketing strategy which does not focus on the difference between the consumer needs is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 414: The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as:

  1. flexible channel
  2. static channel
  3. direct channel
  4. indirect channel

MCQ 415: In the 'decline stage of product life cycle' the per customer cost is:

  1. high
  2. low
  3. average
  4. moderate

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