Principles Of Marketing Practice Test 77

Buyer Decision Process for New Products Quiz Questions and Answers PDF - 77

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Buyer Decision Process for New Products Questions and Answers PDF Download: Quiz 77

MCQ 381: The demand of business buyers is derived from

A) final consumer demand

B) raw materials suppliers

C) production controller

D) logistic managers

MCQ 382: The theme of message content which directs to the audience sense of what is proper and right is classified as

A) irrational appeal

B) moral appeal

C) rational appeal

D) emotional appeal

MCQ 383: The competitive marketing strategies plays a role in companies

A) positioning strategy

B) targeting strategy

C) differentiation

D) market segmentation

MCQ 384: A company's microenvironment, the 'general publics' consists of

A) minority groups

B) stockholders

C) Community organizations

D) public image

MCQ 385: The retail stores such as Wal-Mart and Target are examples of

A) specialty stores

B) department store

C) discount store

D) super store

Principles Of Marketing Exam Prep Tests

Organizational Approach MCQs

Customer Value Based Pricing MCQs

Global Product Strategy MCQs

Capturing Value from Customers MCQs

Personal factors MCQs

Buyer Decision Processes MCQs

Marketing Research MCQs

Setting Goals and Advertising Objectives MCQs

Political environment MCQs

Media Marketing MCQs

Psychological Factors MCQs

Managing Marketing Effort MCQs

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