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MCQ 381: The demand of business buyers is derived from:

  1. final consumer demand
  2. raw materials suppliers
  3. production controller
  4. logistic managers

MCQ 382: The theme of message content which directs to the audience sense of what is proper and right is classified as:

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

MCQ 383: The competitive marketing strategies plays a role in companies:

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

MCQ 384: A company's microenvironment, the 'general publics' consists of:

  1. minority groups
  2. stockholders
  3. Community organizations
  4. public image

MCQ 385: The retail stores such as Wal-Mart and Target are examples of:

  1. specialty stores
  2. department store
  3. discount store
  4. super store

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