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Personal factors Quiz Questions and Answers PDF Download eBook

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Quiz on Personal factors PDF Download eBook

Personal factors Quiz

MCQ: The customers of products or services in product life cycles introductory stage are classified as

  1. innovators
  2. early adopters
  3. middle majority
  4. laggards


Multi Channel Marketing Quiz

MCQ: The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as

  1. intensive territorial agreement
  2. selective territorial agreement
  3. inclusive territorial agreement
  4. exclusive territorial agreement


Marketing Research Quiz

MCQ: Major environmental forces are

  1. Suppliers & consumers
  2. Company & competitors
  3. Marketing intermediaries
  4. None of the above


What is a Product Quiz

MCQ: The products that are low priced and placed at most convenient available places in retail stores are classified as

  1. specialty products
  2. subspecialty products
  3. convenience products
  4. unsought products


Consumer Actions: Sustainable Markets Quiz

MCQ: The buyer decision process starts with

  1. need recognition
  2. information search
  3. evaluation of alternatives
  4. both b and c