Economic Environment Notes Questions with Answers PDF Download - 15

The research on consumer buying behavior answers

1. what consumers buy
2. why consumers buy
3. where consumers buy
4. all of above

The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

1. rational style
2. persuasive style
3. creative style
4. execution style

The second step of personal selling process after completion of prospecting and qualifying is to

1. approach
2. presentation and demonstration
3. handling objections
4. pre-approach

The process of planning, analyzing, controlling and implementing the activities of sales force is classified as

1. indirect sales management
2. direct sales management
3. sales force management
4. persuasion management

The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of

1. sought products
2. unsought products
3. specialty products
4. industrial unsought products