Principles Of Marketing Practice Test 147

Personal factors Quiz Answers PDF - 147

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Marketing Quiz Online: Personal factors MCQs PDF Download - 147

MCQ: The PLC stage in which recently developed product is made available to customers for first time purchase is called

A) introductory stage

B) business analysis stage

C) market analysis stage

D) product marketing stage

MCQ: The industry installations and equipment are classified in group of

A) capital items

B) specialty industrial products

C) supplies and services

D) augmented industrial products

MCQ: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as

A) online media

B) print media

C) broadcast media

D) display media

MCQ: The profits related to the new product in its introductory stage are

A) negative

B) continuously rising

C) higher

D) declining

MCQ: The factors influence innovation's rate of adoption are

A) relative advantage

B) divisibility

C) communicability

D) all of above

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