Types of Costs Quiz with Answers PDF Download – Test 141

The products that customers buy after careful comparison on price and quality are called

1. specialty products
2. less specialty products
3. shopping products
4. unsought products

The market which is segmented on the basis of negative and hostile attitude toward product is considered as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The broad categories of communication channels are

1. personal communication channels
2. irrational communication channels
3. non-personal communication channels
4. both a and c

The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called

1. consumerism
2. seller's extrovert sellers
3. environmentalism
4. seller introvert seller

Marketing can be defined as

1. Creating value for customers
2. Building strong relationships
3. Capturing value from customers
4. All of above