Types of Costs Quiz Questions and Answers PDF - 141

MCQ 701: The products that customers buy after careful comparison on price and quality are called

1. specialty products
2. less specialty products
3. shopping products
4. unsought products

MCQ 702: The market which is segmented on the basis of negative and hostile attitude toward product is considered as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 703: The broad categories of communication channels are

1. personal communication channels
2. irrational communication channels
3. non-personal communication channels
4. both a and c

MCQ 704: The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called

1. consumerism
2. seller's extrovert sellers
3. environmentalism
4. seller introvert seller

MCQ 705: Marketing can be defined as

1. Creating value for customers
2. Building strong relationships
3. Capturing value from customers
4. All of above