Marketing Research MCQ with Answers PDF Download – Test 140

MCQ 696: The resources and dollars allocated to companies or products promotional program are classified as:

1. advertising messages
2. advertising budget
3. advertising strategy
4. advertising objective

MCQ 697: The kind of information consumer obtains from mass media and internet searches classified as:

1. personal sources
2. commercial sources
3. public sources
4. all of above

MCQ 698: In PLC stages, the phase in which products profits decline and product has been defended from competition is called:

1. maturity stage
2. predictive stage
3. improved market stage
4. profit achieved stage

MCQ 699: According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of:

1. real
2. win
3. worth doing
4. less worthy

MCQ 700: The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as:

1. rational selling strategy
2. push strategy
3. pull strategy
4. moral selling strategy